Our Story

Our Story

Alfred is a gender-neutral childrenswear studio focused on modern seasonless wardrobe staples that are made to last for multi-generational use.

Dreamt up by new parents Matt Ogilvie & Alice McMullin in 2021, after feeling uninspired by the mass-produced, Alfred was born with a clear focus on contemporary workwear for kids.

Designed in Australia and made using quality stitching, seams and fabrics, Alfred’ seasonless sets are made to be interchangeable for multiple uses and looks that endure the test of time.

Hard wearing threads for the free spirited.

Our Studio.

13 Thompson Street, Marrickville 2204

Monday – Friday | 10 am – 4 pm


+61 423 114 882